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Cannabis refers to a group of three plants, Cannabis Sativa, Cannabis Indica, and Cannabis Ruderalis. These three plants have psychoactive properties. Their flowers are often harvested and dried to create one of the most commonly used drug as pot, weed, or marijuana. 


The following is a chronological order of the most notable laws and their changes about cannabis in recorded history. 

1300 – The Emir of Joneima in Arabia, Soudoun Sheikouni prohibited the use of cannabis across his nation. This is one of the earliest recorded cannabis bans in the world.  

1787 – When Madagascar King  Andrianampoinimerina took the throne in 1787, one of his first acts was to outlaw the use of cannabis by the citizens of his kingdom. Anyone caught using the substance was subjected to capital punishment as a penalty for disobedience to this law. 

1800 – When Napoleon Bonaparte invaded Egypt in 1800, he became concerned by his troop’s habit of smoking hashish through pipes and their drinking of cannabis-based beverages. This concerns led him to ban both the drug and the system that provided it. 

1870 – South-East Africa which was known as Natal Colony enacted the Coolie Law Consolidation. This law prohibited Indian workers from possessing, using, selling or gifting cannabis regardless of its quantity. In the same year, Singapore burned all uses of cannabis. 

1877 – The Ottoman government based at Constantinople had earlier taken Egypt from Napoleon Bonaparte following his defeat and expulsion. In 1877 it mandated all hashish in Egypt to be destroyed. Two years later in 1879 importation of cannabis was burned by Khedivate of Egypt. 

1894 – Indian Hemp Drugs Commission which was based in British India released its findings concluding that the moderate use of cannabis practically produced no harmful effects. In all cases with the exception of a few the harm from moderate use was not significant. 

1948 – Japan established a licensing system for dealers and punishment for unlicensed use or sale through its cannabis control law. 

1961 – The United Nation declared the use of cannabis for any purpose other than medical and scientific use to be discontinued as soon as possible but within 25 years. This declaration was reached in Single Convention on Narcotic Drugs. 

1972 – The Netherlands divided drugs into more dangerous and less dangerous categories. Cannabis was put in a less dangerous category. A misdemeanor was to be given if someone was in possession of 30 grams or less. 

1975 – Ali Soilih seized power in Comoros and legalized cannabis to gain the support of Comoros’ youths among his other radical reforms. 

1996 – The state of California in the United States of America became the first jurisdiction in the USA to legalize cannabis for medical use. 

2001 – The Use of Medical cannabis was legalized in Canada. 

2004 – Cannabis was classified as a class C drug in the United Kingdom. Class C drug is a class for less harmful drugs. However, it was restored to class B drug in 2009. 

2011 – Several Cannabis-derived drugs were approved in Denmark for medical use. 

2012 – Washington State and Colorado in the United States voters voted to legalize recreational cannabis. This started the green rush which has resulted in the creation of employment for hundreds of people. 

2017 – Lesotho became the first African county to give a license for medical cannabis. It was followed by Zimbabwe in 2018. 

2020 – Cannabis possession and growth were legalized in Australian Capital. This is usually for personal use. 

Malawi and Lebanon have become the latest countries to legalize use of medical cannabis in 2020. 


Throughout history, many kingdoms, countries, and states have burned and prohibited the use of cannabis by its citizens for centuries. However, looking at recent studies and trends, its medical use continues to be legalized in many countries. A few countries and states have also legalized the recreational use of cannabis among its population.  

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Digital Platforms for Cannabis Marketing

Cannabis is stringently regulated in many countries. This has made it a challenging task for one to conduct effective marketing for the product. While there is a notable triumph since many governments have accorded a supportive environment, bottlenecks in promotional marketing of Cannabis is still an elephant in the room magic mushrooms dispensary.  

Many analysts have predicted 150 to 500 billion US dollars estimation of the global Cannabis industry. This calls for a suitable marketing alternative that will successfully ride through these waves of disruptions. As much as limits in marketing exist, it does not imply that the digital side has no “green grass.” Despite the obstacles experienced in digital advertising occasioned by a high regularization of Cannabis, we still find an avenue for marketing as a result of some states passing laws that legalizes recreational and medical uses of its products. This makes marketing feasible for the world of instant satisfaction through tweets, clicks, and playbacks. 

We look at some of the common digital platforms that will enhance efficiency and effectiveness in your Cannabis marketing. 

Marketing on Facebook  

Facebook has enabled users to create a suitable shopping experience for different brands in their profile. A shopping option is given to the business page which enables one to have a Facebook link to a commerce site. Within each post under the shopping tab, users are allowed to make their selection.  

This is how you can market your Cannabis on Facebook. 

Audience update – This proves to be more effective with the use of Facebook messenger. It helps one to attain a free start to marketing by applying different platforms like the mobile monkey. 

Chatbot – It is an automated piece of messaging software. A Chatbot is programmed to understand questions, provide answers, and execute tasks. It is friendly and time saver when it comes to accessibility. With this, one is capable of retaining customer information and use the details later to go the extra mile in satisfying their specific needs. 

Videos – It enables the marketer to select a target story, upload content, and create a page post. Viewers can make comments after observing fine details provided by the video content. This makes Facebook marketing robust for Cannabis.   

Marketing on Twitter  

Twitter ca track trending topics and events for brands that are commerce-driven. The following twitter marketing tips are suitable for Cannabis. 

Organic – As a consequence of strict guidelines to paid promotions, third party credibility is gained by the brand due to organic promotion and outreach. 

Branded Hashtags – They are short, memorable, and incorporates a brand name in some form. Your customers may use a branded Hashtag to establish a conversation with promotional content that has a far and wide-reaching consumer network 

Social PR Secret – A list of Journalists who cover specifically the Cannabis industry can be created on Twitter to drive promotional content for the product. This makes the marketing strategy confidential. 

Marketing on WhatsApp  

WhatsApp has features that can be used to get clicks and share marketing messages thus increasing brand awareness suitable within a target group. These are;  

Status feature – It allows the user to upload statuses. These may include new brand contents which target specific group within one day period. This feature can also be used to announce a sales offer to customers. 

Share locations – Since Cannabis brand consumers are specific, WhatsApp provides an opportunity to locate users with the help of Google maps. One may be enabled also to program a Chatbot in this context. 

WhatsApp business – This is a customer service-oriented messaging application that makes it easy to connect via SMS to a clientele. 

These common platforms are available to customers thus making huge returns in Cannabis realizable if they are properly utilized by the business.   

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TUFTS deals with several sectors

Is an American private research university on the border of Medford and Somerville, Massachusetts, founded in 1852 by Christian Universalist who sought to open a nonsectarian institution for higher learning dedicated to educating new leaders for a changing World and a world-class research equip graduates. Charles Tufts donated 20 acres to the church as he wanted to ‘put light on it’ and the donation is still at the heart of TUFTS. Is also a global campus known for fostering different communities of students to be future leaders who are ready to make significant contributions to the society. Its aim is to bring out innovators, global leaders, social impactors and transformers. It is located in Somerville, Massachusetts in the Boston Area. It is the third oldest college in the Boston area.

Hosea Ballou became the first president of the college as he was one of the biggest influencer in the establishment of the college. The campus was opened in August 1854 and after the president’s death, he was succeeded by Alonzo Ames. He did several advances which includes the establishment of preparatory schools, Goddard seminary, Westbrook seminary, and Dean Academy.

It was a small college that transformed into a larger research university that emphasizes on active citizenship and public service in all disciplines and also known for its internationalism and study abroad programs. It offers both undergraduate and graduate programs across ten schools in the greater Boston area and Tallies, France has the country’s oldest graduate school of international relations, the Fletcher school of law and diplomacy. The largest school is the school of Arts and Sciences, which includes both the graduate school of Arts and Sciences and the School of Museum of Fine Arts at Tufts University, which is affiliated with the Museum of Fine Arts, Boston. The school of Engineering offers an entrepreneurial focus through its Gordon Institute and maintains close connections with the original college.

The university has a campus in Downtown Boston that houses the medical, dental and nutrition schools as well as the graduate school of Biomedical Sciences, affiliated with several medical centers in the area. It offers joint undergraduate degree programs with the New England Conservatory, and the Sciences Po Pans with additional programs with the University of Paris, Oxford University and constitutes of London University, several of its programs have affiliated with the nearby institutions of Harvard University and the Massachusetts institute of Technology.

TUFTS is considered as highly selective, and admitted only 15% of applicants in fall 2020. It has graduated several Rhodes, Marshall, Fulbright, Truman and Goldwater scholars. Alumni and affiliates include Head of states, Governors, Nobel laureates, Senators, Representatives, Emmy and Academic award winners, and National Academy Members.

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Cannabis legalization in Europe for Recreational Uses – Countries to Monitor

The legalization and the cultivation, distribution, and culture of cannabis for medicinal and recreational use vary from country to country, as it is possible to consume it and for what medical conditions it may be used. The United Nations Single Convention on Narcotic Drugs signed in 1961, the Psychotropic Substances Convention of 1971, and the Illicit Trafficking of Narcotic and Psychotropic Substances Convention of 1988 control these policies in most countries. 

Canada legalized recreational cannabis in October 2018, and cannabis became a hot topic. Nevertheless, with the focus of all our attention on North America, it is time that we turned to cannabis legalization in Europe to see what progress is being made in countries across this region


Angela Merkel’s Christian Democratic Union (CDU) is the only major political party in Germany to take a prohibitive stance in the field of recreational cannabis. Such claims are based on recent comments by CDU’s internal political spokesperson Marian Wendt, who said that ‘cannabis, with regulated processing and distribution, could be liberated for personal use. 

The speed of this volte-face is what makes this case especially interesting. Just last year Marlene Mortler, the predecessor of the Bavarian sister party to the CDU, the Christian Social Union (CSU), the position was that the idea of legalizing cannabis was the wrong move as it “suggests, to young people especially, that cannabis is not a dangerous substance”.  

Medical use was legalized in 2017, but stringent surveillance is being carried out. Currently, recreational usage is illegal, but the government is more and more lenient, and it does not generally prosecute individuals for up to 6 g. 


With 4.7 million users, France has one of the highest numbers of cannabis users in Europe. 

A new government commission has disputed urged France to legalize cannabis for recreational purposes. The June 2019 study says that because of the vast numbers of young people who are using it, the public spending burden, and the “black market” issues, the ban in effect for the past 50 years has failed. While strictly governed, the study recommends legalization. Just hours after the report was released, a request calling for legalization in the name of “pragmatism” was signed by seventy public figures that include the number two in the ruling party of Macron. 

Sibeth Ndiaye, spokesperson of the government said it is not their stance that goes into cannabis legalization, but Richard Ferrand, parliamentary chairman of Mr. Macron’s LREM, confirmed that the topic remained open to debate. 


The first country to consider cannabis legalization in Europe for personal use will be Luxembourg, one of Europe’s smallest nations. Prime Minister Xavier Bettel declared in November 2018 that a full-scale, adult consumer market by 2022/23 will be legalized in all three major coalition parties – Luxembourg Socialist Workers’ Party, the Democratic Party, and the Greens. 

Whilst medicinal cannabis has been legal from June 2018, once the new legislation is enacted, the possession of 30 g of cannabis, the same amount as is legal in Canada, will be permissible for individuals. The specific aspects of this law, such as age limits and a ban on non-residents to discourage drug tourism are still under consideration. 

United Kingdom 

The United Kingdom has seen shifts in drug legislation in the past year, inspired by the Alfie Dingley and Billy Caldwell incidents. The boys had suffered from serious seizures and were prohibited from receiving cannabis drugs by the State.  

The Home Office launched a study of medicinal cannabis, which ultimately resulted in its reportage, following a media storm focused on Billy Caldwell’s mother Charlotte attempting to get his son’s medication over the borders. Since then, two drugs based on cannabis have gained NHS approval and CBD health products are becoming increasingly relevant and can be bought on the streets. 

The interest in recreational legalization has grown amid these changes. Earlier this summer MPs David Lammy, Norman Lamb, and Jonathan Djanogly traveled to Canada to gain a deeper understanding of controlled cannabis markets policies, business, and public experience. In the BBC coverage, each MP concluded that markets for adult use should be legalized in five to ten years. 


Cannabis legalization in Europe for recreational use has been taking the course, or at least the possibility to do so is debated. However, it is important to note that in some countries the rate of reform is slowing, with the Italian decision in May 2019 to ban sales of ‘light cannabis’ products up to 0.2% THC. 

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Cannabis Indica: The world’s low-key drug.

Cannabis Indica and Cannabis Sativa were words introduced in the 18th century to describe the different species of Cannabis. Indica has evolved to representing stout, and broad-leaf plants thought to deliver sedating effects. Cannabis contains hundreds of chemical compounds that create a unique harmony of effects. Tetrahydrocannabinol (THC), Cannabidiol (CBD) and terpenes are the most common. THC makes us feel high and hungry, and relieves pain, nausea etc. CBD is a non-intoxicating compound known to reduce anxiety, pain and many other medical ailments. Aromatic compounds commonly produced by plants and fruits are called terpenes. Terpenes, produced by the same glands that secrete THC and CBD, are what make Cannabis smell like fruit. The common terpenes found in Cannabis are Myrcene, Caryophyllene, Limonene, and Terpinolene. However, it is still unknown how the different combinations of terpenes shape the effects of Cannabis.  

Due to its thick crystal resin coat, the Platinum Kush takes on a platinum-silver shade. This strain is Indica-dominant, with purple hues, bright orange hairs, and dense sweet fruity and hashy aroma buds. Its high is strongly cerebral and body-numbing. Platinum Kush helps relieve stress, anxiety, and insomnia. It has 18% THC with no relevant amount of CBD. The dominant terpene in the Platinum Kush is the Caryophyllene. One might experience a dry mouth after smoking this too much of this strain, paranoia, and dry eyes with low cases of headaches. 

God’s Gift is a descendant of Granddaddy Purple and OG Kush. This strain gets its name from its dreamy and blissful effect. Although one may experience dry mouth, God’s Gift relieves stress and insomnia as one feels relaxed, euphoric, happy, and eventually sleepy. With 14-17% THC and very low CBD, this plant flowers in eight to nine weeks. The dominant terpene in this strain is the Myrcene. 

Named after its geographic origin, the Hindu Kush mountain range close to the Afghanistan-Pakistan border, the Afghan Kush is one of the original pure Indica strains. It is primarily known for its large blunt-topped buds densely packed with sticky resins and its powerful sedating effects. This strain has proven helpful for relieving stress and anxiety as its fast and profound sedating effects send the user into a mood-boosting euphoric high that results in a state of blissful happiness. Being more powerful than its counterparts, its effect on dry mouth and eyes is also higher. The Afghan Kush has about 20% THC, no relevant CBD content, and its dominant terpene is Myrcene. 

A mixture of Afghan and Blackberry strains borne the Blackberry Kush, a strain with beautiful dark purple buds with orange hairs. Due to its strong body effects, this strain is recommended for the treatment of pain, anxiety, insomnia, and stress. Among its distinct features are its hashy, jet fuel smell and taste balanced by sweet berries. Taking seven to eight weeks to grow fully, this plant does not produce high yields, but the dense, hard nugs have crystals all through. With its dominant terpene being Myrcene, it has 13-18% THC and irrelevant CBD content.  

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How THC use affects driving by Impairing Your Brain!

The main active ingredient in marijuana is THC. In full, this is Tetrahydrocannabinol. This psychoactive compound has a dramatic effect on two important systems of the body. These are the Central Nervous System (CNS) and the muscular system. Due to these effects, THC can pose a major risk on your capability to drive. Driving under the influence of THC increases your chances of crashing. Read on to discover more on How THC use affects driving. 

How THC acts within your body 

One you consume THC, it affects your body in numerous ways: 

  • The brain and Central Nervous System (CNS): THC acts directly upon the neural pathways in your brain. This psychoactive chemical changes your information-processing mode. As such, your capability to make proper judgment is impaired. This chemical also adjusts how you process information. This is because it slows down the performance of your hippocampus. This prevents you from accessing old memories. It also impairs your ability to make new ones. Due to this effect, you can have trouble remembering road regulations as you drive. This can prove fatal. 
  • The amygdala: Depression mainly affects this section of the brain. THC can stimulate this part and heighten the symptoms of depression. This can cause you to become withdrawn and even contemplate suicide. This revelation of How THC use affects driving can be very dangerous when you are driving.  
  • Your eyes: THC causes blood vessels to dilate. This results in red, dry eyes. You need a clear, uninterrupted vision while driving. Therefore, it can impair this ability for you. With difficult vision, you can end up causing an accident by missing important elements on the road ahead.  
  • The hypothalamic axis: This is a combination of sections within your brain. They include the hypothalamus, pituitary gland and amygdala. Together, they control anxiety levels. THC reduces the efficacy of these sections in your brain. As a result, your ability to experience anxiety heightens. This can result in panic attacks.  Should this happen as you drive, it can result in a panic attack and a grisly accident.  
  • Nervous system: THC is psychoactive in nature. This means that it affects the nervous system. It can cause a delay in the firing and reception of messages in the nervous network. This can cause significant delays in executing commands from your brain to the muscle systems. This delay causes a slow reaction time. This can be very dangerous when you are driving because you may end up involved in an accident. Check out Shroom Hub Canada for an alternative.
  • Cough: Consuming THC can cause you to experience a throaty, consistent cough. This can prove dangerous when you are driving. That is because it distracts you from the road ahead.  


THC is the major compound in marijuana. It has numerous effects on the body. They are explained above. They reveal How THC use affects driving. 

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